Inaugural Carat Club members experience journey of a Forevermark diamond from mine to polished diamond
Forevermark Carat Club members, Forevermark/De Beers personnel and HRA/Crossworks executives visit De Beers Victor Mine
August 26, 2016 (Staten Island, NY) – On August 17th, the inaugural members of the 2016 Forevermark Carat Club embarked on an expedition to the De Beers Victor mine in Northern Ontario, Canada where they experienced the journey of a Forevermark diamond first-hand. Launched in 2015, the Forevermark Carat Club recognizes the Top Forevermark sales ambassadors annually from across the nation. Cory Schifter of Casale Jewelers in Staten Island, NY is one of the 17 inaugural Carat Club members, earning his seat on the exclusive voyage to Ontario’s first diamond mine.
“We are delighted to honor our inaugural members of the Forevermark Carat Club with the opportunity to visit our Victor mine,” said Charles Stanley, President of Forevermark US. “Our core values of quality, integrity, and commitment to responsible sourcing begin at the mining level, the birthplace of a Forevermark diamond, and the world-class operation at Victor is a shining example.”
During the visit to Victor, Carat Club members received training on the mine’s rigorous safety standards, which recently earned it the prestigious John T. Ryan National Safety Award, Canada’s most celebrated award for mine safety. Following training, the group experienced the sheer magnitude of the effort that it takes to bring one of nature’s treasures to life as they toured the open-pit mine site and process plant where more than 5.6 million carats have been recovered since the mine opened in 2008. The tour ended with a viewing of some of Victor’s run-of-mine rough diamonds, which are among the finest quality diamonds produced by any mine in the world.
As part of De Beers’ commitment to sustainable development in local communities, approximately 35% of the employees at Victor, including De Beers and long-term service contractor employees, are from local First Nation communities. Ceremonial Shabatowans, or traditional teepees, were built on-site at Victor so Aboriginal employees can celebrate their heritage with traditional cultural ceremonies. Carat Club members also visited a site where the Victor mine environmental team recently planted saplings indigenous to the area, as part of Victor’s rehabilitation program following the mine’s eventual closure. These activities are examples of Forevermark’s commitment to the protection of nature and support of local communities as part of the De Beers Group of Companies.
“The trip was simply amazing. We all experienced firsthand, from the experts how diamonds are mined, selected and cut. We do sell a large amount of diamonds, but this experience certainly helped give clarity as to the extensive work needed before a diamond arrives at our store.”
Following the trip to Victor mine, Carat Club achievers flew to Sudbury, where they visited Forevermark Diamantaire Crossworks Manufacturing’s state-of-the-art cutting and polishing factory. Here, they experienced the next steps following the mine in the life of a Forevermark diamond. While Crossworks’ expert craftsmen cut and polished diamonds, some fresh out of Victor mine, Carat Club members learned about the rigorous process of cutting and polishing a diamond to exacting Forevermark standards. Carat Club members also got to try their hands at the polishing wheel and feel what it takes to achieve the perfect combination of touch, angle, and rhythm to polish a facet on a diamond.
In addition to the trip, Carat Club Members were also presented with a Forevermark diamond pin presented by Charles Stanley and Stephen Lussier, Forevermark CEO and De Beers Group EVP, during the induction ceremony held this past April at Forevermark’s Annual Forum in Phoenix, AZ.
The 2017 Forevermark Carat Club incentive program will run through the end of this year and, and the top 20 sales ambassadors ambitious enough to meet the requirements will receive an exclusive trip to London to visit the Forevermark headquarters. They will also visit the Tower of London to see the Crown Jewels as well as experience an exclusive behind the scenes tour of the Forevermark Diamond Institute in Antwerp, Belgium.
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Notes to Editors:
Every Forevermark diamond undergoes a journey of rigorous selection. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.
The unique inscription number is an assurance that every Forevermark diamond meets exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the Forevermark inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalized Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on the Diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at authorized Forevermark Jewelers.
Forevermark is the diamond brand from The De Beers Group of Companies, and it benefits from over 128 years of diamond expertise. Forevermark diamonds are carefully selected and are beautifully crafted by a select group of diamantaires. They are exclusively available from select authorized Forevermark Jewelers.
For more information and to find your nearest authorized Forevermark Jeweler, go to www.Forevermark.com.