Why do diamonds appraise for higher than what you pay?
You have to be careful as jewelers may beef up the price to make you feel like you got a deal. Diamonds are appraised based on a Rapaport (Rap) sheet. It is a grid that contains prices based on size, shape, color and clarity (Each of the 4c’s). For ex. a 1ct (carat) Round, G color, VS2 clarity appraises for $7300 a ct. When you buy a diamond, ask where the list price and the appraisal price come from. Should be from Rap. If it is not and they start to talk around it that it is a better stone, and it is not accurate they are totally wrong. The entire industry bases diamond price on the Rap sheet and you should too.
When a customer comes in to make a diamond purchase, we educate them about the 4c’s, how we price our stones and get information from them as to what size and shape stone she desires. 99% of the guys know right off the bat what she wants and most have a photo in their phone.
The next step is to find their price range. This is important as sometimes, the price may affect either the size or the quality they desire. We will work with our customers to get that happy medium because size does not matter in this case. If quality is poor, the light will not shine through the diamond as it should and will look dull. There is so much to write and I can keep going all day with this. If you have questions, feel free to call me at (718) 351-8300 or email me at email@example.com.
A diamond engagement ring purchase is the beginning of a long term relationship. So with each purchase, we give our customers:
- 1 year of insurance against loss, theft or damage. Click here to read how this helped 1 customer.
- Quality engagement ring settings and diamonds cause when you look good, we look good.
- Preferred vendors to help with wedding planning that will go out of their way to may you happy.
- Free couples massage and lunch at A.F. Bennett Salon and Spa.
- Free rhodium and polish each year to assure your ring keeps its shine and is like new.
The most important part of working with a jeweler is honesty and knowing the right questions to ask. We at Casale look at this as part of a long term relationship and want to make you feel comfortable with your purchase. Our diamond setter sets your diamond while you watch and you can even take a seat next to him to watch the process. We are family owned and you can tell as we go out of our way to make you feel like a friend and family.
If you would like to contact Casale Jewelers for that special gift, please call Cory Schifter at (718) 351-8300or visit their store location at 1639 Richmond Road. Casale Jewelers has been in operation since 1986 has been owned by Cory Schifter since August of 2009. Casale Jewelers is a retail jeweler with a jewelry designer, licensed repairman and diamond setter, gold and diamond buyers, and a full staff of trained professionals with over 15 years of experience on site. The large showroom, located in Dongan Hills, features over 10,000 items in inventory including gold and diamond earrings, pendants, bracelets, necklaces and bridal gifts. They also have a website where they design personalized jewelry including lockets, photo pendants & more. All can be ordered from the store location.
Jewelry brands include Swarovski Crystal and Jewelry, Picturesongold.com, Kameleon Jewel Pops, Zable Beads and Charm Bracelets, Hershey Kiss, Adami and Martucci Fine Jewelry, CHISEL, Posh Mommy and Benchmark Wedding Bands.
For More Information:
Cory N. Schifter
1639 Richmond Road Staten Island, NY 10304
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